An Introduction to Internet marketing and planning
Mystified by marketing? Intrigued by the Internet? Stirred by social media? Pained by planning?
Most of my clients are entrepreneurs or small businesses. They know that the Internet respresents enormous opportunites for their businesses, but, in most cases they do not know how to harness these opportunities to their advantage. How do you create an Internet marketing plan? What are your e-mail marketing options? How can businesses use social media to their advantage? An Introduction to Internet Marketing and Planning answers these questions and more. It provides and easy to understand explanation of the various tools at your disposal and how to use them.
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Why is Internet marketing so important?
These days it is essential that anyone in business has, at least a basic grasp of the Internet and how to use it. Anyone without this knowledge could easily viewed as a luddite, but far worse than this, they are missing a major opportunity.
Description
224 pages, 7.5" x 7.5".
Available as hard copy: glossy color cover, black and white interior pages.
or
PDF,for immediate download
Purchase An Introduction to Internet Marketing and Planning NOW!
Reasons to buy this book:
- Quickly gain a understanding of Internet marketing and how you can benefit from it
- Learn about search engine optimization (SEO) and how you cam improve the positoning of your Web site in the search engines
- Find out what your e-mail marketing options are
- Get an understand the stratgic marketing planning process and how it applies to Internet marketing
- Covers a wide range of Internet marketing techniques
- Provides practical implementable information
- No 'filler' information
- Quick to read
- Available as hard copy soft cover book - take it with you on a business trip, or read it it curled up in front of a fire
- Also available as an e-book - available for immediate download
- Easy to understand information on all on main on-line Internet marketing tools
- Handy size
What is in An Introduction to Internet marketing and planning
The book presents some straightforward and easy to implement marketing analysis and planning techniques and:
- Explains the basics of search engine optimization (SEO) in a concise and comprehensible way based on my on-going research into this complex and fascinating subject
- Describes on-line advertising Introduces the world of social media marketing
- Presents various methods of e-mail marketing Puts forward a simple tactical Internet marketing planning methodology that is simple to understand and implement, but which can achieve powerful results.
- Describes marketing analytics and how to set up simple, yet effective marketing analytics.
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What is Internet Marketing?
Internet marketing is the process of using the World Wide Web (‘the Web’) to market products and services. Internet marketing includes:
- Search Engine Opimization (SEO)
- Search Engine Marketing (SEM)
- E-mail marketing
- Social media marketing
- Web analytics
Search Engine Marketing (SEM) is the process of improving the visibility of a Web site through SEO (Search Engine Optimization), PPC advertising (Pay Per Click advertising) (also known as paid placement) and paid inclusion. In the world of Internet marketing some commentators tend to define SEO as being solely about organic search and SEM as being about PPC advertising. Since professional marketers would include sales, press relations, advertising, events and so forth as all falling under marketing,
I consider SEM as the umbrella that covers SEO and PPC advertising. In this book, I will also describe other methods of using the Internet to market products and services by using e-mail marketing and social media marketing. Throughout the book I refer to products and services, however most of the concepts and techniques can be equally well applied to marketing charities, non-commercial organizations or political candidates. In fact they can be applied to virtually anything.
What is Internet marketing planning?
Internet marketing planning is the process of looking at your marketing situation strategically, deciding what you want to achieve and how you plan to achieve it, using the Internet marketing tools described above. Internet marketing planning
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Questions?
If while reading the book you have questions, simply email: book-questions@billyfire.com and I will endeavor to answer your question as soon possible.
Feedback
I would very much like to get your feedback and suggestions about the book.
Email book-feedback@billyfire.com.
