Marketing your Church 1

This article describes an inexpensive way of spreading the word about your church.

It is now possible to get full color, well printed business cards on quality stock for a very reasonable price. There is really no excuse for everyone in every business not to have a business card - or even several different business cards for different facets of their role.

Business cards serve several purposes:

• Conveying information without having to search for a pen and a scrap of paper on which to write your new contact's details.
• Building your brand
• Positioning your organization
• Reminding someone of your name if you see them later
• Including with correspondence

We tend to think of business cards as being for individual use within businesses or organizations, but why not create a card for your church? Of course you will probably already have individual cards for the senior pastor, the assistant pastor and the youth pastor, but why not create a generic card for the rest of the "flock"?

We created a card for Pomerado Christian Church (see below)that contains an image that portrays the family-friendly nature of the church and contains useful information about the church service times, phone numbers and address. On the reverse of the card we included a simple map of where the church is located.

The idea of the card is for everyone to take a few to have in their wallet or purse. If a situation arises to invite someone to the church, then the invitee has the church address, service times and a map of where to go.

You could also include information about Sunday School and child care provision, and anything else that might make it less intimidating for a newcomer to visit your place of worship.

So why not give a church business card a try? It won't cost very much and it will really help members of your congregation to invite guests.