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Consulting - marketing planning
Marketing planning is a vital discipline to ensure that the marketing process occurs successfully. Marketing planning is not the same thing as sales planning or producing an annual budget. Done properly, marketing planning analyzes the current situation, using research where necessary, and creates a tactical plan using an optimized combination of other elements of the marketing mix. The process of developing a marketing plan has its own advantages. Its causes the planner to think deeply about the future of the organization and to be prepared to accommodate change. Once a plan has been produced it must be flexible enough to be changed as things change through the year. A generic marketing plan should be divided into the following sections:
- corporate objectives
- market audit
- SWOT analysis
- assumptions
- marketing objectives
- marketing strategies
- detailed programs
- procedures to measure progress against targets
Consulting - product management
Product management is the process by which an organization gains a deep understanding of customer needs and potential future needs and creates products and services that meet these needs. Our product management practice includes:
- business assessment
- market analysis (present and future)
- competitive analysis
- strategic product planning
- product portfolio analysis
- new product idea generation
