* You are viewing the archive for October, 2008

The art of personal selling

In this blog, I don’t talk much about personal selling, although in my view it is probably one of the most important aspects of marketing. It’s so important that in many companies its gets its own department.

My wife and I are on the lookout for some outdoor furniture to replace our old worn out chairs. I spotted an advert in my mail box for a liquidation sale of outdoor furniture, specifically for some ‘bar height’ chairs at a very reasonable price. We duly arrived at the warehouse which was full of some very nice looking merchandise. The prices points looked … Continue Reading

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