Billy Fire LLC – design, marketing and technical commentary
I often wondered why all the new flat screen LCD and plasma screens were 16:9 ratio. This is a nice ratio but only the equivalent of cinema widescreen (1.85 to 1 in the USA and 1.66 to 1 in Europe). I love the Panavision or Cinemascope ratio (2.35 to 1) because this is how we [...]
Thu, June 11 2009 » Advertising, Technical, Video » No Comments
I read two really good direct marketing magazines: Direct and Target Marketing. The magazines’ coverage includes e-mail marketing and many other marketing related issues. What really makes them good is that they are so well written, as, I suppose, you might expect from a group of people who make a living writing copy. Denny Hatch [...]
Mon, February 2 2009 » Advertising, Direct marketing, E-mail marketing, Marketing » No Comments
I recently decided to create a popup on our home page to promote our monthly newsletter. The industry seems to be divided on whether popups are a good idea. I suspect this is because they have been misused and abused by some sites. This has lead to the creation of popup blockers. In our case [...]
Sat, January 24 2009 » Advertising, CSS, Marketing » No Comments
A client asked for tips on what makes a good podcast. I created the following list to include some of the factors that I think makes for good podcasting – and particularly those first few podcasts: Keep it short. I suggest going for about 5 minutes. A shorter podcast may encourage people to give it [...]
Tue, February 5 2008 » Advertising, Marketing » No Comments
You can view my Technorati profile here: Technorati Profile
Thu, November 22 2007 » Advertising, Marketing, Technical » No Comments
Is it me or is there something terribly wrong with the Sprint ads? I know they are designed for the lowest common denominator, but surely there must a fewer idiots in the world that Sprint imagines? The basic premise of all the ads is that the customers are so amazed and blown over by the [...]
Mon, June 5 2006 » Advertising » No Comments
I though the SuperBowl ads were very disappointing. Some, like the Pepsi, were just plain lame – although I suppose I remember what they were for, which is more than could be said for some of the others. Overall my impression was that bunch of advertising folks had been given a pile of money and [...]
Fri, February 10 2006 » Advertising » No Comments
